National Adoption Week 2024

This National Adoption Week, we’re showcasing adoption journeys of all kinds, and the important people who are there along the way, as part of this year’s You Can Adopt campaign ‘The Journey’.

The campaign raises awareness of modern adoption and showcases the diversity of adoptive families today, showing that the journey to a family is not always a traditional one. This is reflected in new data that shows 65 per cent of Brits say there is no such thing as a ‘normal’ family and 42 per cent come from a ‘nontraditional’ family structure.

As part of the campaign, a new short film, set onboard a train, follows the stories of three adoptive families on their travels. Just like adoption, trains connect people to one another and act as a fitting metaphor for the adoption journey – one that is full of adventure, chaos, and love. Each family explores how, just like all families, adoptive families come in all shapes and sizes and go through ups, downs and detours during their lifelong journey
– but ultimately the experience has been positive and definitely worthwhile.

Rachel, who features in the film alongside her two-year-old adopted daughter Winnie, father Daniel and social worker Becky, said:

“You have an idea in your head of what family looks like, and for us it’s been different, but even more wonderful in different ways. For me, it’s really important that Winnie has a sense of herself and her identity – that she understands that not only do all families look different, but she has more than one family, and that’s OK.”

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